“There is a fine line between fear and panic.”                                                                               -Mike Steranka  

UNCERTAINITY ...When there is uncertainty in the market, things happen and sometimes fear sets in and sometimes fear turns into panic.  There is a fine line between fear and panic.  That being said, we don’t know where the      markets are going to go.  What we do know is that we offer solutions where other people don’t. 

...and this is going to become very evident as we look at the Coronavirus    Crisis.  Someone said to me, “I had more money than I thought ever possible” to ...“Will I have enough to retire.”  “Who can help me?  “How do I get the help?”

 So I look at what people think they lost and I tell them to focus on  ...“Let’s look at what they still have remaining and what is their income need.“

 LIQUIDITY = Peace of Mind

 When you have fear and panic, what is the one thing that people cherish the most as it relates to their investments?  ...Stability.  Yep, most people think is cash in my hand.  It is Liquidity.  So people will take liquidity and they even will take a discount to have that liquidity, that ‘peace of mind’.    So keep that in mind, it is very important.

Anything that happens negatively can be turned into your advantage.